Terms of Service

These terms govern the use of Instituto Bellas, a CRM software operated by Instituto Bellas (operador da plataforma). By creating an account or using the platform you agree to them on behalf of your business ("Customer").

1. The service

Instituto Bellas lets your team manage leads, conversations, orders and automations, and connect messaging channels such as the WhatsApp Business Platform (Cloud API) and Instagram Direct. Connecting WhatsApp uses Meta's Embedded Signup: you log in with Facebook, choose or create your WhatsApp Business Account and phone number, and grant the platform permission to manage messages and message templates for that account.

2. Your responsibilities

• comply with the WhatsApp Business Terms, the WhatsApp Business Messaging Policy, Meta's Commerce Policy and applicable law (including LGPD/GDPR and consumer and anti-spam rules);
• only message people who gave you their number and agreed to receive messages, honour opt-out requests, and use approved templates to start conversations outside the 24-hour customer service window;
• keep your users' credentials safe and grant access only to authorised staff;
• you are the controller of your contacts' data and responsible for the content you send.

3. Meta fees and limits

Conversations and template messages may be charged by Meta directly to the payment method of your WhatsApp Business Account. Messaging limits, quality ratings and template approval are decided by Meta.

4. Availability

We work to keep the service available but do not guarantee uninterrupted operation, especially when it depends on third parties (Meta, hosting, storage). We may suspend accounts that breach these terms or Meta's policies.

5. Data

Personal data is processed as described in the Privacy Policy. You can export or delete your data and disconnect numbers at any time; see Data Deletion.

6. Liability

To the extent permitted by law, the platform is provided "as is" and our liability is limited to the amounts paid for the service in the 12 months before the claim.

7. Changes and contact

We may update these terms and will notify Customers of material changes. Questions: privacidade@exemplo.com.